Best SEO Services For Small Business In Dubai

In the cacophonies of the digital marketing world, the words of small businesses are often left unheard. Small businesses find more troubles than medium & large scale organizations when it comes to building their brand online. This is because of their fewer resources, smaller budget, and weaker brand recognition. But it doesn’t mean that small businesses should lose all hope to turn their business into a well-known brand. 

One of the smartest ways that small businesses can compete with larger enterprises is through effective search engine optimization.

Search engine optimization (SEO) is a set of practices exercised to boost the quantity and quality of web traffic coming to your website. As a small business owner, you can hire one of the best SEO companies that can make a blend of different SEO strategies and implement them to bring you the most of the online platform.

Why is it crucial for small business owners to invest in SEO?

If you have plans to start a small business, you must go for affordable SEO services to give your business a kick-start. By making a virtual presence of your business, you will get to know what you were missing while restricting your business offline. 

As per a report, nearly 93 percent of the online customers make their way to search engines to find products & services they need. Google only accounts for up to 76 percent and 86 percent of desktop and mobile search traffic, respectively. This sums up the total number of opportunities you can grab virtually to make a buzz about your brand in the intensely competitive market.

Search engines use powerful algorithms to ensure that only relevant pages pop up on their top results. Customers prefer clicking on links that have been successful in securing their position in the top three ranks of any given search engine page (SERP). The bottom links receive only 2 percent of clicks, and the links on page 2 and beyond are barely even noticed by searchers.

If you don’t want your business to end up ranking at the bottom of result pages, then there are affordable SEO services for small businesses that you can go for. They use proven SEO practices to make your website rank highly on SERPs so that it can drive you qualified organic leads. With more visitors to your site, you will get more opportunities to promote your brand in front of your potential clients and persuade them to make a purchase.

As a small business with a smaller marketing budget, SEO is the best option you can go for to add skyrocket to your brand’s online visibility. You can hire affordable SEO services that will help you in your endeavor of turning your business into an online success.

How SEO works for small businesses?

Before going for any SEO company, you must first gain an understanding of what SEO is and how it works. Search engine optimization (SEO) is a major technique that digital marketers use to make web pages visible to search engines like Yahoo, Google, and Bing. Pages backed with effective SEO will surface on SERPs.

Search engines are always on the go, making changes in their ranking and SEO algorithms to provide users access to the most relevant and useful information first. The changing algorithms can both majorly and minorly impact your keyword rankings and volume of traffic. Therefore, it’s important to hire the best and affordable SEO services that can strategize marketing tactics that match the pace of the dynamic search engine algorithms to ensure better online visibility of your website.

What can better rankings do for your business?

To create an influx of organic traffic to your online business, you must strive hard to rank your website on the first page of SERPs. As per a report, 94 percent of internet users will never go beyond the first page of the search engines to meet their needs. They will look for results on the first page, either click one of the appearing links or search using some other keywords. Don’t let your business fall into the area where there is no spotlight.

The best SEO services in Dubai can help with your brand’s online presence by blending Google Ads with SEO strategies. This will help you inline your efforts in the direction where you can fetch a big share of your target audience. Google Ads not only bring you high-quality leads but also assist in sliding off any shortcoming that accompanies the SEO strategy. Small businesses can steal the spotlight in the digitally competitive market by using effective SEO marketing backed with paid advertising.

How can the best SEO company help Small Businesses in Dubai?

It’s better that you go for the topmost SEO company in Dubai that will help your business in the long run. The right SEO company will first optimize your website to find what elements are deteriorating its ranking on search engines, then outline multiple SEO strategies to the right the wrongs and improve your brand’s online visibility.

The better optimized your site is for various search engines like Google, the better it will rank on their first pages. If you want your brand to surpass its competitors and stand out in the digital business world, it’s high time you hire the best SEO services in Dubai. The right services will help you with the following:

  • On-Page SEO:

    In on-page optimization, the SEO company will work on improving individual web pages so that each page can rank higher on search engines and grab relevant traffic. Here are a few on-page activities that SEO services will perform to skyrocket your business growth:

  • Optimize your website URLs: Every page on your website is backed with a well-formatted URL (Uniform Resource Locator). It is because of the URL that search engines like Google recognize your web page. To make your web pages rank higher, your URL should be incisive, must contain one relevant keyword, and the words should be formatted precisely.
  • Formatting of your copy and title tags: No matter how advanced search engine algorithms are, they are still not that great at reading unformatted text. To help search engines like Google understand your web pages’ intent, the SEO agencies will ensure that each page of your website only contains a single H1 tag. They will even go for creating multiple subheads and only one main head to make your web page more relevant to search engines.

Secondly, they will also include any one of the relevant keywords in your HTML tags. In addition to this, it has also been taken care of that the running content must have a keyword density of 3 to 5 percent, which means one keyword in every 100 words. No need to stuff keywords where they are not required and make them appear naturally as the content is written on a specific subject.

With an effective web design, well-structured pages, and appealing visual elements, along with impressing Google, you will also impress your visitors and deliver a good user experience.

  • Time for images and alt tags: Images give users a break from the reading content and ensure to keep them engaged. An SEO company will ensure that your web pages have enough images to benefit the SEO strategy. Image optimization is done, ensuring the following things:
  • Their formatting into PNG or JPEG 
  • Naming them with keywords
  • Saving them with a small file size
  • Accompany them with an alt tag
  • Incorporating external and internal links: The SEO agency will make sure that each page on your site has a few links to external sources and other pages of your website. When it comes to linking your web pages with external sources, only trustworthy sites containing relevant content are preferred. Internal linking has a major impact on an SEO strategy as it helps in directing users to other pages of your site. 
  • Off-Page SEO:

    Off-page optimization refers to the work done outside your website to build customer trust and pave their way to your website. The best SEO company in Dubai will perform the following tasks under off-page SEO:

  • Link-building: Links to your website shows search engines like Google that your site contains valuable and useful information. For example, you are writing a blog on why to drink kombucha, and several other blogs link to your article, your site will rank higher. 

An SEO agency will boost the number of natural links to your web pages by sharing the content on your social media pages. Organic links are preferred by Google as compared to the paid ones. Great link building comes with great content, and SEO services help you with this.

  • Takes the help of social media marketing: Social media marketing is not a direct ranking factor, but it can majorly support off-page optimization by bringing the relevant traffic to your website. We can call it another form of link building where brand mentions can help you appear in front of other people.

The services will plan out a social media strategy and build a community around your brand. This will help you get a place where your brand can directly communicate with its target audience. 

  • Reviews and ratings for trust-building: All the efforts behind off-page SEO is to make your brand look trustworthy. With public ratings and reviews, it becomes easier to show people that your past and existing customers are having a great time doing business with your brand. It’s good that you reach out to your customers and ask them to leave reviews on your website.
  • Reach out to influencers: By taking the help of social media influencers, the SEO services will boost your content reach and engagement. More people tend to follow influencers on different social media platforms to hear their opinions on various topics and participate in discussions. By making your brand work with influencers, an SEO agency highlights your brand in front of an attentive audience.
  • Local SEO:

    With Local SEO tactics, an SEO company promotes your products and services to local searchers in real-time. As per a report, nearly 66 percent of people who seek a business locally visit it within the same day. Here are some benefits of local SEO:

  • Customers can easily contact you: The local search algorithms provide searchers with information about businesses that are located in their nearby geographic location. 

To make your site easily searchable by local customers, you can go for including a page on your website that includes your physical business location, contact information, and other relevant details.

  • Add a structured location to your website: If you type the name of your favorite Italian restaurant into the Google search box, a neat information card with the picture of the restaurant will pop on the screen with its star ratings and other relevant information. Want to know how Google knows this information?

The reason is structured data, a language that Google bots can easily crawl and understand. With the help of the topmost SEO services in Dubai, you can add structured data markup to your site.

Creating a Google business profile can also help to boost your website rankings on SERP. This will help your local audience find and connect with your brand and increase your business revenue.

  • Work on the mobile-friendliness of your site: Around 82 percent of mobile searches are conducted for businesses in the nearby location. Now, customers want quick access to the products & services they want and prefer going to nearby businesses. With the assistance of SEO professionals, you can boost your website visibility in “near me” searches and grab a significant share of the local web traffic.
  • Technical SEO:

    If you want your website to be effectively understood by search engines, it’s better you resort to the services of a reliable Digital Marketing agency. The technical SEO will make it easier for search engines to crawl your website and also help with your page loading speed, especially on mobile devices. The below-mentioned points will help you understand how an SEO agency can help you with technical SEO:

  • Check canonical URLs: If your website has pages with the same or similar content, then your site will be penalized by search engines. To save your rankings from dropping, an SEO company can make use of the canonical tag.

Choose the page that seems relevant as the canonical version and then add the canonical tag to the section of the other page, along with the link that diverts to the canonical page.

  • Registers your website with Google Search Console: There can be a handful of changes that can be made to your site to increase its speed and usability. Instead of working on guess on hit method, you can take the help of the topmost SEO services in Dubai. 

An SEO company will optimize your site to see what elements are becoming the cause behind poor rankings and work on improving the same. They will also register your website with the Google Search Console to get a complete overview of all your web pages and ensure that they all have been indexed and do not contain any red flags.

  • Builds your 404 pages: An effective site architecture helps visitors navigate easily on your website, but it is also important to create a backup plan if any of your visitors lose their way. That’s when the need for the 404 pages comes into the picture.

The 404 pages will help the visitors find what they are looking for if they get lost in the way. The services will include links to your homepage, sitemap, or internal search bar.

  • Video SEO:

    Video content is increasingly used by brands to boost the amount of traffic coming to their website. With video SEO, you can help customers to find your video content more easily. Here is how video SEO is done:

  • Using attractive thumbnail images: To add rockets to the click-through rate of your videos, the emphasis is put on your thumbnails. Your thumbnails appear right next to several others; therefore, use bright colors and bold text to make them stand out from the crowd. But in order to make it catchy, don’t make it boring. Keep your text maximum up to two to three words.
  • Consider adding tags and descriptions: Video SEO techniques are way different than those used for written content. It’s hard for web crawlers to determine what content is in the videos. To make it easier for crawlers to find whether your video content is relevant or not, go for adding video tags and descriptions so that the sites on which you are uploading the video can identify what your content is all about.
  • Customizes your YouTube channel: Creating content for YouTube can help you a ton by diverting quality traffic to your website. The SEO company will ensure that your YouTube channel aligns with the look and feel of your web pages by using the same color theme and other elements. 

Wrapping up

Small businesses are often left in the dark when they compete with large-scale businesses. Most of the time, they don’t have the required budget and resources to invest in advanced digital marketing and paid campaigns. That’s why the requirement of SEO for small business comes into the frame. SEO helps in leveling the ground on which all sized businesses can play fairly and grab opportunities through their strong SEO strategy. Small businesses can optimize their sites well for search engines if they follow the below-mentioned practices:

  • Creating quality content by keeping in mind the requirements of users.
  • Updating your Google My Business profile with the latest information about your business name, physical location, and contact number.
  • Encouraging customers to leave reviews and ratings about your business on multiple online sources.
  • Linking your website to the authorized ones to keep driving more traffic.

To monitor in which direction all your SEO efforts are heading, you can use Google Analytics. The same will help you to optimize your SEO strategies in a way that will work perfectly for your business.